Ultimately, the success of your website will depend on whether or not it attracts your target audience. This isn't something you should leave to chance.
People generally don't spend long on a website unless they can quickly see something in it for them. You may only have a few seconds to get a reader's attention.
Your competitor's website might only be a click away...
Get your message across to the people who matter. Make sure the words on your website make as strong an impact as its design.
If you don't feel you have the time or the skills to write for the web, 5th Column can help you by providing an experienced website copywriter and editor at a reasonable cost.